Software and cloud-based service provider MicroStrategy dominated crypto institutional markets last year. The staggering surge of the digital asset leader Bitcoin (BTC) was consolidated by huge institutional buys as well as projected macro factors. To several commentators, this trend looks set to continue in the following months as the market prepares for Donald Trump’s return to the White House.
MicroStrategy’s $15 Billion BTC Spend
In the last 12 months, the company acquired 178,704 BTC worth over $15 billion. These huge purchases have shaped the market in terms of price and stakeholder participation. A look at the charts shows a significant uptrend in buying pressure days after the company adds to its stash.
A similar catalyst driving sentiments upwards was Michael Saylor’s price projections and bullish narrative hinting at more acquisitions. At several points, Saylor announced new buys through several instruments, to the community’s delight.
Furthermore, MicroStrategy’s methods helped the market in bearish turns as the company continued to “buy the dip.” Institutional investors showed more optimism, which was in line with Saylor’s approach, with many firms drawing inspiration from adding the asset to their balance sheets.
As these investors poured billions into the ecosystem, BTC price broke multiple all-time highs, eventually hitting $108K before the end of the year. The bulk of MicroStrategy’s activity occurred in Q4 2024, accounting for 89% of total acquisitions and over 150,000 assets. Another decisive psychological effect on institutional players was the company’s decision not to sell BTC despite massive price jumps.
Crypto analyst Burakkesmeci explained that this impact is driving possible traditional firm impact and price corrections.
“This aggressive strategy stands out, especially as Bitcoin approached the critical $100,000 psychological level in the final quarter. Michael Saylor’s decisive actions absorbed significant selling pressure from high-timeframe (HTF) investors, preventing Bitcoin from undergoing a deeper correction. Consequently, Bitcoin maintained a strong equilibrium at this pivotal level.”
Similar Impact on 2025
The outlook for the top crypto by market cap will be shaped in line with institutional activities and macro events. As the market records more inflows, retail buys have taken the back seat, leading to signs of a similar pattern. MicroStrategy’s approach has influenced some central banks to invest in the firm. However, its impact among major crypto players with direct investment remains key.
Last year, firms like Metaplanet, Marathon Holdings, and Riot Platforms increased their crypto positions. Marathon adopted a new strategy to hold all BTC it mines and increased its holdings by 192%. The company currently holds 44,394 BTC worth $4.3 billion.
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